strategy · updated 22 September 2026
Content strategy
proposedA framework for national, local and franchise recruitment content across the Total Fitouts network.
What this will cover
The strategy is written in January with Attie and Tom, then kept current every month. It sets what content gets made and why, at two layers:
- National. Brand and sector content the support office controls: the medical and dental portfolio, national campaign creative, recruitment.
- Local. Content each franchise partner can put out about their own territory: finished projects, their team, their clients.
How it is used
Every content template on the Templates page traces back to a line in this strategy. When the strategy changes at the monthly meeting, the templates it feeds are reviewed.
Written after kick-off
This page fills in during the first weeks of the subscription and is kept current at every monthly meeting.