Creative guidelines

proposed

Photography and video standards, including shoot guides by asset type and sector, so every territory looks like one brand.

Written in February

The guidelines extend the Total Fitouts brand guidelines into moving image and photography: framing, light, pace, captions, and what a partner does with a phone in a finished space.

Shoot guides

One short guide per asset type and sector (medical, dental, hospitality, retail, office, fitness, wellness and beauty), each a page a partner can read on site.

Written after kick-off

This page fills in during the first weeks of the subscription and is kept current at every monthly meeting.